| 姓名：相德宝 职称：副教授 办公室：松江校区1#-262 电话：86-21-35372350 | Name: Debao, Xiang Title: Associate Professor Office: 1#-262, Songjiang Campus Telephone: 86-21-35372350 |
教育背景 1997.09-2001.07 青岛大学师范学院，文学学士 2001.09-2004.07 南京解放军国际关系学院，文学硕士 2005.09-2009.07 清华大学新闻传播学院，澳大利亚麦考瑞大学，文学博士 | Education Sept.1997-Jul.2001, Qingdao University, Bachelor’s Degree of English literature Sept.2001-Jul.2004, Nanjing International Studies Institute, PLA, Master’s Degree of English literature Sept.2005-Jul.2009, School of journalism and communication, Tsinghua University. Macquarie University. Doctor’s Degree of Literature. | |
工作经历 2009.7-上海外国语大学新闻传播学院，副教授
海外进修或学习经历 2012.07-2013.02 美国北卡罗莱纳州立大学教堂山分校，访问学者
| Experience Jul.2009-School of Journalism and Communication, Shanghai International Studies University, Associate Professor
Oversea experience Jul.2012-Feb.2013, The University of North Carolina at Chapel Hill, U.S.A, Visiting Scholar
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研究兴趣 新媒体 国际传播 国际舆情 | Research Interests New media International communication International public opinions | |
教学兴趣 新媒体、国际传播 | Teaching Interests New media, International communication | |
社会兼职 | Activities with Industries
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发表论文 学术论文： 1.《国际自媒体涉华舆论传者特征与影响力研究》，《新闻与传播研究》，2015年1期（CSSCI） 2.《国际虚拟网络社区涉华舆论特征及引导策略》，《情报杂志》，2014年第6期（CSSCI） 3.《借助社交媒体提升中国媒体的国际影响力》《对外传播》，2014年第6期 4.《2012国际自媒体涉华舆情特征》，《情报杂志》，2013年第8期（CSSCI） 5.《社交媒体与伦敦奥运》，《对外传播》，2013年第2期 6.《美国媒体对恐怖主义的建构与呈现》，《中国传媒报告》，2013年第4期 7.《2013美国媒体涉华舆论》，《对外传播》，2013年第12期 8.China's image on international English language social media, Journal of International Communication, 2013.19:2, 252-271 9.《国际自媒体涉华舆情现状、传播特征及引导策略》，《新闻与传播研究》，2012年1期（CSSCI） 10.《政府微博传播的传播特征与策略——基于2011两会新浪微博的实证研究》，《同济大学学报》（CSSCI），2012年6月 11.《政务微博的现状与发展对策》，《新闻与写作》，2012年2期（CSSCI） 12.《新媒体问题与管理——2011中国新媒体研究综述》，《新闻界》，2012年2期（CSSCI） 13.《聚焦对外传播焦点问题探讨未来国际传播策略——“全国第二届对外传播理论研讨会”会议综述》，《新闻界》，2011年12期（CSSCI） 14.《自媒体时代中国对外传播策略》，《当代传播》，2011年第6期（CSSCI） 15.《标语口号研究的八种范式》，《华中师范大学学报》，2010年第3期（CSSCI） 16.《中国对外传播的一个里程碑————以《泰晤士报》和《纽约时报》的世博报道分析为例》，《新闻记者》，2010年12月（CSSCI） 17.《中国人口和计划生育标语口号存在的问题及其改进策略》，《人口和计划生育》，2008年3月（CSSCI） 18.《中国调查性报道研究现状及未来研究方向》，《电视研究》，2007年11月（CSSCI） 19.《自媒体上的中国国家形象——以Youtube视频网站为例》，《北大新闻与传播评论》（第七辑），2012年11月 20.《Facebook上的涉华内容特点分析》，《对外传播》，2012年9期 21.《中国对外传播的博客策略——基于国际博客对中国报道的内容分析》，《对外传播》，2012年5期 22.《民间自媒体的对外传播策略》，《对外传播》，2012年3期 23.《掘客上的中国形象》，《对外传播》，2012年2期
国际期刊论文: 1.China's image on international English language social media, Journal of International Communication, 2013.19:2, 252-271 2.The Evolution of Chinese Family Planning Slogans and Posters, The Poster - The journal of Visual Rhetoric in the Public Sphere, 2010-4 国际会议论文： 1.Convergence of China’s print media with new media, 2014 IAMCR Annual conference, University of Hyderabad, Hyderabad, India, 2014 2.The Construction of 2010 World Expo Shanghai and China in the International Media, 2011 IAMCR Annual conference, Kadiar Has University, Istanbul, Turkey, 2011 3.Mellowing Mural Messages: A Study of Chinese Family Planning Slogans and Posters, 2010 IAMCR Annual conference, University of Minho, Braga, Portugal, 2010 4.Coronation VS Decoronation, Chinese Media's Representation of the Chinese, U.S. and Italian Leader's Attack, International Graduate Conference, Sorbonne Nouvelle Paris 3 , Paris，France, 2010 5.East & West, Harmony & Disharmony ——Thoughts over Western Media’s Reportage of Beijing Torch Relay, International Studies Association 50th Anniversary, New York, 2009 6.Current Situations, Main Problems and Countermeasures of Chinese Population and Family Planning Slogans, International Graduate Conference, Macquarie University, Sydney, 2008 7.China’s Population Image in Western Media, Sharing, Innovating and Surpassing, the 3rd Session Tsinghua-Macquarie Workshop for PH.D Candidates. Tsinghua University, Beijing, 2007 8.China’s Image in British Media, Modernization, Modernity, and the Media in China, University of Westminster, London, 2006
| Publications Characteristics and Influence of Communicators of China on Twitter. Journalism and Communication.2015,1:58-68. Characteristics and Guiding Strategies for Public Opinions on China in International Virtual Community.Journal of Intelligence.ISSN 1002-1965.2014,33(6):127-131. On Improving Chinese Media’s International Influence via Social Media.International Communications.2014,6:13-15. Characteristics of Public Opinions on China in International Social Media in 2012.ISSN 1002-1965.2013,32(8):31-44. Social Media and London Olympics.International Communications.2013,2:61-62. The Construction of Terrorism by US Media.China Media Research.2013,4:1-13. Public Opinions of China on U.S. Media in 2013.International Communications.2013,12. China's image on international English language social media, Journal of International Communication, 2013.19(2):252-271. Public Opinions of China on International Social Media. Journalism and Communication.2012,1:73-110. Characteristics and Countermeasure of Governmental Micro-blog Communication-An Empirical Study of Governmental Micro-blogs during the 2011 Two Sessions.Tongji University Journal Social Science Section.ISSN 1009-3060.2012,23(3):63-67. The Current Situations and Development Strategies of Governmental Micro-blogs.News and Writing.2012,2:13-15. Problems and Management of New Media- A Literature Review of 2011 New Media Research in China. Journalism Research. ISSN1007-2438.2012,2:43-46. Problems and Countermeasures of International Communications- A Conference Review of the Second National Seminar for International Communications.Journalism Research.2011,12. China’s International Communication Strategies in We Media Era.Media Practice Research.ISSN 1009-5322.2011,6:98-101. Eight Paradigms of Slogan research.Central China Normal University Journal.2010,3. A Milestone of China’s International Communication-An analysis of The Times and The New York Times coverage on 2010 Shanghai Expo.Journalism Review.2010,12:96-99. -Problems and Countermeasures in China’s Population and Family Planning Slogan.Population and Family Planning.2008,3. Current Status and Trend of Investigative Report Research in China.TV Research.2017,216(11):34-36. China’s National Image on International We Media-An Example of Youtube. International Communications.2012,11:23-24. Characteristics analysis of Public Opinions of China on Facebook.International Communications.2012,9:32-33. China’s International Communication Strategies on Blogs-A Content Analysis of International Blogs coverage on China.International Communications.2012,5:39-40. International Communication Strategies of We Media.International Communications.2012,3:21-22. China’s Image on Digg Website.International Communications.2012,2. China's image on international English language social media, Journal of International Communication, 2013.19:2, 252-271 The Evolution of Chinese Family Planning Slogans and Posters, The Poster - The journal of Visual Rhetoric in the Public Sphere, 2010-4 Other Achievements Convergence of China’s print media with new media, 2014 IAMCR Annual conference, University of Hyderabad, Hyderabad, India, 2014 The Construction of 2010 World Expo Shanghai and China in the International Media, 2011 IAMCR Annual conference, Kadiar Has University, Istanbul, Turkey, 2011 Mellowing Mural Messages: A Study of Chinese Family Planning Slogans and Posters, 2010 IAMCR Annual conference, University of Minho, Braga, Portugal, 2010 Coronation VS Decoronation, Chinese Media's Representation of the Chinese, U.S. and Italian Leader's Attack, International Graduate Conference, Sorbonne Nouvelle Paris 3 , Paris，France, 2010 East & West, Harmony & Disharmony ——Thoughts over Western Media’s Reportage of Beijing Torch Relay, International Studies Association 50th Anniversary, New York, 2009 Current Situations, Main Problems and Countermeasures of Chinese Population and Family Planning Slogans, International Graduate Conference, Macquarie University, Sydney, 2008 China’s Population Image in Western Media, Sharing, Innovating and Surpassing, the 3rd Session Tsinghua-Macquarie Workshop for PH.D Candidates. Tsinghua University, Beijing, 2007 China’s Image in British Media, Modernization, Modernity, and the Media in China, University of Westminster, London, 2006 | |
出版著作 专著： 1.《自媒体时代中国对外传播能力建设》，人民日报出版社，2013年6月 2.《从宣传到说服:中国人口计生标语口号的历史变迁》，中国广播电视出版社，2010年6月 3.From Propaganda to Persuasion: The Evolution of Chinese Population and Family Planning Slogans and Posters, VDM Publishing House, 2010-3 | Books & Chapters Book: China’s International Communication in the We Media Era.People’s Daily Press. ISBN978-7-5115-1637-4.Jun.2013 From Propaganda to Persuasion: The Evolution of Chinese Population and Family Planning Slogans and Posters, VDM Publishing House, 2010-3 | |
科研项目 主持的纵向科学研究和教学研究课题： 1.2015年中国外文局对外传播研究中心委托课题《国际自媒体涉藏舆情及舆论斗争研究报告》 2.2014年中国外文局对外传播研究中心委托课题《新媒体时代中国对外传播话语体系创新和话语权争夺》 3.2014年中国外文局对外传播研究中心委托课题《增强社交媒体上中国对外传播的吸引力、亲和力和感染力研究》 4.2014年中国外文局对外传播研究中心委托课题《2014年国际自媒体涉华舆情研究》 5.2013 年教育部人文社会科学研究青年基金资助《国际自媒体涉华舆论领袖特征、机制及引导策略研究》（13YJC860035） 6.2013上海市教委教育科学一般项目《自媒体时代公民记者媒介素养教育策略研究》（B13024） 7.2013上海外国语大学青年教师科研培育团队计划《国际主流媒体与国际自媒体涉华报道对比研究》 8.2013上海市教委科研创新项目《国际自媒体涉华舆情研究》（13ZS043） 9.教育部第45批留学回国人员科研启动基金资助《自媒体环境下中国对外传播战略研究》（KB159807） 10.中国博士后科研项目二等资助《社会化媒体与社会管理创新》（2012M520805） 11.2010年国家社科青年课题《中国对外传播能力建设研究》（10CXW013） 12.2010年上海市浦江人才计划项目《国际一流媒体建设：经验与启示》（10PJC067） 13.2011年上海外国语大学校级一般项目《社会化媒体与社会管理创新研究》（2011114068） | Research Grants 2015.Public Opinions of Tibet on International Social Media.Funded by China International Publishing Group 2014.China’s International Communication Discourse System Innovation and Discourse Battle in the New Media Era.Funded by China International Publishing Group 2014.On Enhancing Attractiveness, Affinity,and Appeal of China’s International Communication on Social Media.Funded by China International Publishing Group 2014.Public Opinions of China in International Social Media in 2014.Funded by China International Publishing Group 2013.A Study of Public Opinion Leaders’Characteristics,its System,and Guidance Strategy.Funded by the Ministry of Education Humanities and Social Science Project 2013.A Study of Citizen Journalists’Media Literacy Education Strategy.Funded by Education Science General Program of Shanghai Municipal Education Commission 2013.A Comparative Study of International Mainstream Media and We Media Coverage on China.Funded by Young Teachers Program of Shanghai International Studies University 2013.A Study of Public Opinions of China in International Social Media.Funded by Innovation Program of Shanghai Municipal Education Commission Countermeasures of China’s International Communication in the We Media Era.Funded by the Scientific Research Foundation for the Returned Overseas Chinese Scholars, State Education Ministry Social Media and Social Management Innovation.Funded by China Postdoctoral Science Foundation 2010. On Improving China’s International Communication.Funded by National Social Science Foundation for Young Researchers 2010.Experience and Implications of Building First-Class Media.Funded by Shanghai Pujiang Talent Program 2011.Social Media and Social Management Innovation.Funded by General Program of Shanghai International Studies University | |
荣誉奖励 1.上海外国语大学优秀教学奖(2015) 2.上海市育才奖(2014) 3.国务院新闻办、中国外文局主办第三届全国对外传播理论研讨会优秀论文奖（2013） 4.国务院新闻办、中国外文局主办第二届全国对外传播理论研讨会优秀论文奖（2011） 5.国家人口计生委改革开放三十周年征文二等奖（2008） 6.教育部高等学校新闻学科教学指导委员会、中国高等教育学会新闻学与传播学专业委员会、全国新闻学研究会主办全国新闻学青年学者优秀学术成果奖（2012） 7.“国际舆情监测创新团队”获上海外国语大学优秀科研创新团队（2014） 8.“国际新闻创新人才培养团队”获上海外国语大学优秀教学团队（2012） 9.上海外国语大学第十二届优秀科研成果学术奖（论文类）二等奖(2013) | Honors & Awards Excellent Teaching Award. by Shanghai International Studies University.2015 Incubation Award. by Shanghai Municipal Education Commission.2014 Excellent Thesis Award. by the third national international communication seminar held by the Information Office of the State Council and China International Publishing Group.2013 Excellent Thesis Award.a by the second national international communication seminar held by the Information Office of the State Council and China International Publishing Group.2011 The second prize in the Commemorating the 30-year Opening and Reform Policy essay competition. by the State Population and Family Planning Commission.2008 Excellent Young Scholar in Journalism by Journalism Advisory Board under the Ministry of Education, China Higher Education by Journalism and Communication Major and National Journalism Commission.2012 Guide the International Public Opinion Monitoring Team won the Excellent Research Innovation Team award.awarded by Shanghai International Studies University.2014 Guide the International Journalism Talent Developing Team won the Excellent Teaching Team award.awarded by Shanghai International Studies University.2012 The Second prize in the 12th Excellent Scientific Research.awarded by Shanghai International Studies University.2013 | |
