VISION: The Nexus of Business and Brain Science

Neuroscience has begun to uncover some of the fundamental mechanisms underlying decision making, innovation and insight, empathy and human connection, social awareness and the common good, how people use information to guide learning and exploration, and the experience and impact of online versus live interaction and pedagogy. New developments in neuroscience, as well as biometrics, genomics, proteomics, metabolomics, and the human microbiome, offer the opportunity for enhanced precision not only in marketing and finance, but also in the identification of talent, enhancement of performance, and advancing human potential.

We believe these new areas of exploration can be translated to improve business, drive new discoveries and applications, and enhance the education of future leaders at the nexus of business and brain science.

GOALS
Educate

Develop future leaders at the nexus of business and brain science
Lead

Drive new discoveries
Create novel applications
Recruit the best talent to become the top program in the world
Connect

Communicate and engage
Build a community that links Wharton, Penn, alumni, business leaders, scientists, policy makers, and the public
Partner and Advise

Incubate innovative research through industry and government investment
Connect experts in business and academia
Provide authoritative guidance

      https://neuro.wharton.upenn.edu